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Title: Developing a Social Marketing Plan to Succeed Intended audience: This session is targeted to those who want to learn more about the fundamental or core elements of social marketing and behaviour change strategies and how to implement them into program planning.The session will also be helpful to those currently responsible for creating intervention programs or those with a basic understanding of social marketing principles and concepts.Half Day pre-workshop 15th May 2017 1 – 5pm Title: Taking It to the Streets: Social Marketing for Community Coalitions Download the full workshop description and facilitator biographies here.

During this session, participants can expect to learn how to: • Segment populations using lifestyles, interests and values; • Tailor messages to reach segmented audiences; • Use digital tools to deliver your messages to highly targeted audiences with minimal waste; • Measure behavioral intentions online, • Evaluate the reach and impact of your digital campaigns; • Understand the key digital strategies of successful social marketing campaigns today.

The workshop will be interactive, providing participants with brief hands-on opportunities to draft and share thoughts on key components of a plan.

Methodology: The workshop will include a number of short presentations covering key techniques and information points.

Location: Main conference foyer, Second floor, Renaissance Arlington Captial View Hotel.

Timings: 6.00 – 8.00 pm / Free to all delegates Join Vanguard Communications, the World Social Marketing Conference Committee, workshop facilitators, and delegates for free drinks and networking.

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